Lead a Flagship Luxury Operation | Full P&L Ownership | High-Performance Culture | Executive Impact =
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Compensation: Guaranteed Base Salary with commissions based off NET profitability
The General Manager is fully accountable for the performance, culture, and guest experience of Mercedes-Benz of Palo Alto.
You will lead all dealership operations—Sales, F&I, Fixed Operations, and Administration—with a focus on profitability, team development, and an exceptional, hospitality-driven guest experience.
This role requires a hands-on, high-standards leader who can operate at scale, develop strong leaders, and deliver consistent results in a luxury environment.
Key Responsibilities:
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Own full P&L accountability for Mercedes-Benz of Palo Alto, driving revenue growth, gross profit, expense discipline, and overall financial performance across all departments.
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Lead the guest experience end-to-end, ensuring every interaction reflects Mercedes-Benz brand standards and Swickard’s hospitality-first values, with consistent focus on CSI, NPS, and reputation.
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Build, develop, and retain high-performing leadership teams across Sales, F&I, Fixed Operations, and Administration through coaching, accountability, and clear expectations.
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Drive operational excellence through systems and standards, ensuring consistent execution of Swickard SOPs, strong cross-department collaboration, and data-driven decision-making using CRM, DMS, and KPI reporting.
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Serve as the strategic leader and external face of the dealership, partnering with OEM leadership, corporate teams, and community stakeholders while supporting enterprise initiatives across the Swickard platform.
Qualifications
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7+ years of progressive automotive leadership experience
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Prior General Manager or Senior Director-level experience strongly preferred
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Proven success leading luxury or high-line dealerships (Mercedes-Benz experience a plus)
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Demonstrated track record of profitability, team development, and guest satisfaction
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Strong financial acumen with deep understanding of dealership KPIs
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Ability to lead through standards, systems, and coaching—not chaos
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Executive-level communication skills and professional presence
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High integrity with a servant-leader mindset
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Comfortable operating in a fast-paced, high-expectation luxury environment
Physical Requirements
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Sitting: The majority of the workday is spent sitting at a desk, using a computer and phone.
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Standing and Walking: There may be times when the general manager needs to stand, walk around the dealership, or attend meetings.
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Reaching and Bending: The manager may need to reach for files, supplies, or equipment.
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Lifting: Occasionally, there might be a need to lift or move documents, supplies, or equipment.
Why Join Swickard
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Lead a prestige Mercedes-Benz store in a top-tier luxury market
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Operate with clear standards, strong systems, and corporate support
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Competitive executive compensation tied to performance
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Long-term career runway across 40+ rooftops and premium brands
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A culture built on hospitality, accountability, and doing the right thing
Competitive benefits package:
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Insurance: medical, dental, vision, life and pet insurance
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Optional disability coverage
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401k plan
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Paid Holidays
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PTO
At Swickard Automotive Group, we’re a hospitality company that happens to sell cars. We operate premium automotive brands across the West Coast, Alaska, and Hawaii, and we scale success through clear standards, strong systems, and people-first leadership.
Mercedes-Benz of Palo Alto represents one of the most respected luxury brands in the world—serving a discerning, high-expectation guest base in one of the most competitive automotive markets in the country.
This is a flagship leadership role for an operator who knows how to blend luxury retail excellence, disciplined execution, and servant leadership.
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